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Module 7 For Nonprofits intermediate 45 min

Communication & Outreach

Speed is the gift. Verification is the price.

A Week of Social Posts in 20 Minutes

You need five posts for the week. You give AI the goals and the real moments, and it drafts posts you sharpen, instead of staring at a blank scheduler.

Recommended tool

claude

Claude matches voice well and stays specific when you give it real material.

Bring to the exercise

  • Your Org Context Document
  • A real moment, number, or scene from this week
Step 1

Draft the week

Get five usable drafts, each with a hook, a specific detail, and one call to action.

What to substitute before pasting

  • [PASTE ONE REAL MOMENT, NUMBER, OR SCENE] Something you actually witnessed; that is what AI cannot invent
[PASTE YOUR ORG CONTEXT DOCUMENT]

Draft 5 social posts for this week, one per weekday. For each: a hook in the first 7 words, one specific number or scene, one line of context, one call to action, and a short image direction.

This week’s real material:
"""
[PASTE ONE REAL MOMENT, NUMBER, OR SCENE]
"""

Voice: warm and specific. Never use transformational, empowering, or underserved.
What good output looks like
  • Each post has a real detail, not a generic claim
  • None of the banned words appear

Verify before using AI's output

Draft the Donor Newsletter from One Story

The monthly donor newsletter is due. You give AI one anonymized story, a program update, and one ask, and it returns a tight draft you make human.

Recommended tool

claude

Claude holds the tone rules and keeps to a tight word count.

Bring to the exercise

  • One client or participant story (anonymized)
  • A program update, one ask, and an upcoming event
Step 1

Draft the newsletter

Get a 250-word newsletter with a real subject line, a specific story, and exactly one ask.

What to substitute before pasting

  • THE ASK: [ONE THING] One ask per newsletter, not three
[PASTE YOUR ORG CONTEXT DOCUMENT]

Draft a donor newsletter, 250 words max. Structure: subject line under 8 words, a warm 2-sentence opening (not "Dear friend"), one story paragraph with a specific scene, a program update (3 bullets, each with a number), one clear ask, and a sign-off.

Material:
"""
STORY: [ANONYMIZED]
PROGRAM UPDATE: [NOTES]
THE ASK: [ONE THING]
EVENT: [DETAILS]
"""
What good output looks like
  • A subject line you would actually open
  • The story has a specific scene, not a summary

Verify before using AI's output

Draft a One-Page Grant Letter of Inquiry

A foundation accepts letters of inquiry. You give AI the funder’s real priorities and your outcomes, and it drafts a one-page LOI you then put through the advancing-prompting tools before sending.

Recommended tool

claude

Claude writes tight, funder-specific prose and pairs well with the verification tools.

Bring to the exercise

  • Funder priorities, average grant size, recent grantees
  • Your specific ask and 3 to 5 outcome bullets
Step 1

Draft the LOI

Produce a one-page letter that names the funder’s priority and your work in the same breath.

What to substitute before pasting

  • WHAT THEY FUND: [PASTE THEIR ACTUAL PRIORITIES] Paste their words verbatim; do not paraphrase
  • OUTCOMES: [3-5 BULLETS, OUTCOMES NOT ACTIVITIES] "78 of 84 students passed," not "we provided tutoring"
[PASTE YOUR ORG CONTEXT DOCUMENT]

Draft a one-page grant letter of inquiry.

"""
FUNDER: [NAME]
WHAT THEY FUND: [PASTE THEIR ACTUAL PRIORITIES]
AVERAGE GRANT: [AMOUNT]
RECENT GRANTEES: [LIST]
OUR ASK: [AMOUNT, DURATION, USE]
OUTCOMES: [3-5 BULLETS, OUTCOMES NOT ACTIVITIES]
"""

Structure: opening that names the intersection of their priority and our work, the need as one specific scene, our work (3 bullets with numbers), the ask, why us (2 differentiators specific to this funder), and a close. Every claim needs a number.
What good output looks like
  • The opening ties their priority to your work in one sentence
  • It fits on one page

Verify before using AI's output