Level 1: AI Foundations for Design and Marketing · Playground

Try the prompts.

A low-stakes place to grab a starter prompt from this program and run it in your own AI. Copy one, paste it into Claude, Gemini, or NotebookLM, and see what comes back. Each one lives in full (with steps and checks) inside its module.

Live · voice

Practice out loud with the Voice Simulator

Copying prompts is one way to practice. Speaking is another. Rehearse a hard conversation by voice with an AI partner, then get a debrief.

Open Voice Simulator

Build Your Creative Context Document

Best in Claude

You start every AI chat cold, re-typing who the brand is and what it sounds like, and the work still comes back generic and on-trend. A Creative Context Document fixes that. It is a one-page brief you paste at the top of every design or marketing chat so the AI shows up already knowing your brand, your audience, your voice, and what you must never look or sound like. Build it once with the tool, then reuse it on every campaign. You stay the art director; the document just stops the AI from guessing.

I am building a reusable Creative Context Document for my design and marketing work. Help me write it one section at a time, and ask me a clarifying question before you assume anything.

Start with the basics:
- BRAND / PRODUCT: [BRAND OR PRODUCT NAME]
- WHAT IT IS: [ONE PLAIN SENTENCE ON WHAT IT IS AND WHO IT HELPS]
- PRIMARY AUDIENCE: [WHO THE WORK IS FOR, IN REAL TERMS, NOT "EVERYONE"]

Play this back to me in clean, plain language. If any of it is vague, ask me one question to sharpen it. Do not invent details I did not give you.

Verify and Ship a Campaign Brief

Best in Claude

This is where it all comes together. You take your Creative Context Document and one audience persona, build a real campaign brief, then draft a first-pass headline, subhead, and call to action. You ground every claim in something true, run the AI slop test, and log the human decisions you made so the work is yours to own. AI is the studio assistant that gets you off the blank page fast. You stay the art director who decides what ships.

We are building one campaign together. Use only what I give you and ask before you assume.

Here is my Creative Context Document:
[PASTE YOUR CREATIVE CONTEXT DOCUMENT]

Here is the audience persona I am trying to reach:
[PASTE THE PERSONA, OR DESCRIBE THE REAL TARGET]

The one goal of this campaign is: [THE SINGLE THING SUCCESS LOOKS LIKE, e.g. "50 newsletter signups in two weeks"].

Play back, in a few lines, who this is for, what they care about, and the one action we want. Do not draft anything yet.

Run the AI Slop Audit

Best in Claude

AI gives you something that looks finished, sounds confident, and is completely forgettable. That is slop: generic, reflexive, could-be-any-brand output, sometimes with made-up claims baked in. Before anything you made with AI goes out the door, you run it through a fixed audit. You check whether it is generic, whether it matches your brief and brand, whether the claims are grounded, and whether it clears your accessibility floor. The AI helps you see the gaps; you stay the art director who decides what ships.

Here is a piece of AI-assisted work I am about to use:
[PASTE THE WORK, OR DESCRIBE THE LAYOUT]

Here is my Creative Context Document:
[PASTE YOUR CREATIVE CONTEXT DOCUMENT]

Run the slop test. Answer honestly:
- Could any brand have produced this? Quote the lines or elements that feel generic or reflexive.
- Where does it lean on buzzwords, clichés, or filler?
- What is missing that would make it unmistakably mine?

Do not rewrite it yet. Just show me the slop.

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